LEAL BRANDING
Personal Branding & Image Consulting
Results in up to 90 days with the P.I.C. Method. Executive presence, a clear identity, and consistent communication that drive authority, trust, and impact.
How We Measure Results
+62%
Response Rate
Average uplift in LinkedIn and email interactions
+18%
Close Rate
Improved conversion on proposals
-23%
Time to Decision
Shorter sales cycles for strategic accounts
Our typical KPIs (within up to 90 days) include: invitations to events, committees and media; response rates on professional platforms; time to decision and close rate; promotions or expanded responsibilities; and 360° feedback on presence and clarity.
Data is anonymised; percentages illustrate real variations achieved.
Case 01 — Marketing Director (Services)
Context & Challenge
Senior professional with strong operational results, but inconsistent presence in the boardroom and online. LinkedIn lacked an authority narrative. Goal: align perceived image with actual value and secure external invitations for events and media.
"Today I'm heard differently. My messages are clear and my presence supports my work."
+62% LinkedIn Response Rate
Significant improvement in professional engagement
2 Speaking Invitations
At sector events within 90 days
1 Media Interview
Featured in niche industry outlet
Internal Progression
Expanded scope and board visibility
Case 02 — Sales Team (Technology)
Context & Challenge: A team of 10 with visual/behavioural inconsistency affecting client experience and close rate. Objective: standardise presence, non-verbal behaviour and messaging in front of clients—without losing individual authenticity.
01
Snapshot P.I.C.
Sample-based diagnostic and short-term priorities
02
P.I.C. Academy
Executive presence, narrative and role-plays with real scenarios (6 weeks)
03
Manual & Coaching
Function-based visual/behavioural manual; meeting scripts and small-group coaching
Results (60–75 days)
- +18% average close rate
- −23% time to decision in strategic accounts
- +24 pts internal NPS on coherence
- Unified dress codes by client/visit type
"We gained consistency and predictability. Clients feel us more aligned and prepared."
Case 03 — Finance Director (Banking & Insurance)
Context & Challenge: Executive with regulatory responsibilities and strong technical mastery, but uneven gravitas in committees and low external exposure. Objective: reinforce perceived authority with the board and stakeholders, and prepare as a spokesperson for niche media.
1
P.I.C. Diagnostic
Presence read and committee simulations
2
Identity & Presence
Leadership narrative, micro-gestures, pacing/pauses, interruption management
3
Communication & Plan
Critical Q&A, bridging/flagging; on-camera rehearsals and pre-board routines
Results (90 days)
- +47% improvement in 360° feedback on clarity and gravitas
- 1 panel appearance and 1 authored article
- Greater influence in prioritisation decisions
- Zero incidents during interviews
"I moved from technician to reference. I enter the room with calm, focus and authority."
Why the P.I.C. Method?
Presence
First impression, body language, voice, etiquette and dress codes
Identity
Values, visual signature and core messages
Communication
Storytelling, LinkedIn, meetings, stage and media
Standard deliverables: P.I.C. Diagnostic · Presence Playbook · Context Guides · Core Messages · 90-Day Plan · KPI Tracker
FAQ — Case Studies
Is the data confidential?
Yes. All cases are anonymised; we share only percentages/indicators. An NDA is available.
How long until I see results?
Typically 4 to 12 weeks, depending on scope. Ongoing support routines and accelerates gains.
Online or in person?
Global worldwide.
We are committed to confidentiality and measurable outcomes. The method adapts to your specific context—online or in person—while maintaining the same quality and effectiveness.
Your presence, at the level of your ambition.
Book your P.I.C. Diagnostic now and discover how we can elevate your professional presence.
Leal Branding · Portugal
Email: patricia@lealbranding.com
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
© 2025 — P.I.C.® Method. All rights reserved.
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
© 2025 — P.I.C.® Method. All rights reserved.